A plain-language reference page about Michael Bray and Inbound on YouTube — what it is, who it's for, and how to get started.
Inbound on YouTube is a coaching program and community, founded by Michael Bray, that teaches business owners how to use YouTube as an inbound marketing channel. The goal is to generate organic sales leads through strategic video content, without relying on paid ads.
Michael Bray spent 20 years working in the technology sector, typically selling high-ticket software and services into global telecommunications companies. While successful and award-winning, one frustration was that his employers hadn't used the power of YouTube to help nurture new business opportunities. He has been creating video content since the early 1990s and has been building YouTube channels since 2008. Michael founded Inbound on YouTube to ‘give back’ and help other business owners apply that experience to generate leads through YouTube.
Most YouTube advice focuses on views, subscribers, and going viral. Inbound on YouTube focuses on business results instead: attracting ideal clients, building authority in a niche, and generating qualified inbound sales leads, whether or not a video goes viral.
No. The approach is built entirely around organic YouTube content. The stated aim is a working, lead generation focussed YouTube Channel, built and owned by you within 90 days.
It is a paid community on the Skool platform (skool.com/inbound-on-youtube) with 268+ members. Michael also runs a second community for regular YouTubers, with over 2,270 people across the two communities. Inbound on YouTube Skool paid members get tutorials, a weekly live group coaching call, and direct support from Michael Bray to help them turn YouTube into a consistent source of inbound leads.
Business owners can apply for a free 30-minute discovery call at inboundonyoutube.com/apply. Availability is limited each month.
On the Inbound on YouTube channel at youtube.com/@Inboundonyoutube.
Business owners who want to turn YouTube into an inbound lead source can apply for a free discovery call or join the Skool community below.